Innovation Strategy
Project Duration: Family Services York Region (FSYR) is a counselling and support program provider in York Region. Since FSYR receives and is dependant on a considerable amount of external funding, they were worried about long-term sustainability. The challenge presented to my team and I was: how might FSYR transition from a publicly funded, business model to a model that includes a revenue generating, for-profit component?
Through a foresight-led and customer-centered research design, we were able to develop a 10 year innovation strategy for FSYR and define 13 different innovation opportunities. The client was pleased with these recommendations and began implementing some of the quick wins right away.
Project Duration: May 2019 - June 2019
Research Design:
︎Environmental scan (SWOT analysis)
︎Defining customer values and needs (Value Proposition Canvas, interviews)
︎Foresight trends analysis (STEEPV)
︎Two focus groups with the FSYR team
︎Exploring new offerings (Business Model Canvas)
Collaborators:
︎Caro (Caroline) Kingston
︎Patricia Wong
︎Rodrigo Barreda
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